Frukta-Des project included a complete visual and digital transformation of the brand, combining corporate identity redesign, packaging and label design, and development of a modern web platform.

The project involved creating a new logo system, refreshing the visual identity, designing product labels and branded materials, and building a responsive corporate website powered by the COLD2 enterprise platform and optimized static frontend architecture.

The goal was to modernize the company’s presentation across digital and physical touchpoints while maintaining clarity, recognizability, and scalability for future growth.

Special focus was placed on creating a cohesive visual language that connects the brand identity, packaging design, and online experience into a unified system.